Market Ideation
- CONSUMER BEHAVIOUR ANALYSIS
- STRATEGIC POSITIONING
- CREATIVE DIRECTION
- SUSTAINABILITY STRATEGY
Overview
Conducted a comprehensive brand audit (Uniqlo, Fairtrade International, Children Wishing Well) and developed personas for proposed partnerships. This strengthened Uniqlo’s positioning and resonated with their target consumers.
Case Study Brands
Uniqlo, Fairtrade International and Children Wishing Well
Year
2024
What I Do
Brand & Market Research:
- Conducted a comprehensive brand audit analyzing Uniqlo’s positioning, strengths, weaknesses, and market trends.
Consumer Persona Development:
- Created detailed personas focused on ethically conscious, socially aware consumers.
Co-Branding Strategy Development:
- Proposed partnerships with Fairtrade International and Children’s Wishing Well to promote inclusivity, sustainability, and community empowerment.
Secret Source: Want to know the secret ingredient? Let’s discuss the details.
